Introduction to Social Media Marketing - MKT111

In this high school social media marketing class, students will look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. Students will discover, experiment, and evaluate different social media tools for marketing purposes. They will have the opportunity to be creative and use various platforms to produce content for their fictitious company. Class discussions, digital presentations, and effective writing skills will be emphasized.

Students will analyze real-world case studies from both large corporations and small businesses to understand successful campaigns. This program dives deep into the marketing, advertising, and communication channels that power today’s social media platforms. Designed for high school students eager to understand these platforms, the course equips you with practical tips and techniques. It empowers you to master social media marketing for real-world applications.    

This course is part of The American Academy's flexible offerings, where students can take courses individually or as part of the comprehensive online high school diploma program. Whether you’re looking to explore specific interests through individual courses or aiming to complete your high school education, The American Academy provides a range of options to meet your educational goals.